Page design, Site design, User experience, SEO / SEO
6 tips to increase the duration of your visitors' sessions on your site
JCO - 26 novembre 2019
When you look closely at the statistics of a site's visit, you can sometimes be frustrated: you realize that visitors spend very little time reading the pages. Indeed, they scan the contents very quickly and sometimes look down if a content catches their attention.
The duration of consumption of your content is important because it also means for the search engines that you have offered visitors qualitative information worthy of interest. This will therefore condition your marketing performance and especially SEO.
But how do we do this, in the ocean of sites and content available on the Internet?
Create a consistent path on your site
Refine the user/customer path of your site as much as possible: empathize with your visitors and determine a coherent and simple succession of clicks/page views. To achieve this, work on the user experience (UX for "User Experience") of your site by designing page templates adapted and understandable by your audience. If you don't know how to go about it, surround yourself with a UX agency who will pass on best practices and guide you. The UX optimization of your site is a continuous work: it is always perfectible and must change with the observation of your visitors' behaviour. Test your ideas and validate them with data. With Cubly, you can very easily define the structure of your site and your pages using the components (C2A, form, block, section, title, paragraph, page header, etc.) of the builder and then change the order of these components with the proposed "drag & drop".
Create striking UX wordings
Around the user experience you have defined, think about keywords / key phrases that mark the reading of your content. Without this "Wording UX" work, you risk not catching your visitors and they will not read your pages / articles. Try to make these keywords short (always better for mobile) and challenge them.
Combine related content to enrich the reading experience.
Your page or article addresses a well-defined theme. One of the advantages of web pages compared to print is that you can attach dynamic content in strategic places: consolidate the main argument of a paragraph with a quote for example; propose a list of associated articles at the end of your page; imagine a summary block of the type "To remember"; refer users to another section of your site, etc. This is an excellent way to retain your visitors to quality content and guide them to pages they might not have seen otherwise.
Work on the introduction of your pages to captivate readers
The first lines of your article or page are crucial. It is well known that in the web, the introduction must propose the solution to the problem, so that the article has a chance to be read. A good introduction is therefore short, and already proposes the solutions that will be developed. Direct the subject to the reader so that he or she is interested and try to imagine a strong story telling: we all love stories since we were children.
Integrate visuals to enrich your pages
The visual contents are photos, videos, illustrations or computer graphics. We all know the adage that a picture is worth a thousand words or a video is worth a thousand pictures...Internet users watch more than 4 billion videos a day on YouTube, and spend 100 million hours watching videos on Facebook. To easily insert images / photos, there are many royalty-free databases such as pexels.com or flickr. If you have the resources, organize a photo or video shoot that will enrich your page / article. It is a time / budget investment but will be profitable if these contents are well imagined.
Optimize the loading time of your site
A loading time that is too long increases the bounce rate of your site and devalues your SEO since Google attaches a lot of importance to the loading speed of the pages of a site in order to reference it compared to other sites.
To maximize this loading speed, define an adapted hosting strategy that supports your site's databases. Have your site's code audited by experts to identify potential areas for improvement, and if necessary, optimize your code accordingly. On Cubly, hosting and loading time are optimized thanks to the code platform that has been created for you and thanks to the hosting structure defined on WP Engine.
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